exactly...as I said in my previous post:
others do not like how the company responded and can choose with their dollars how to react to the company
Lowes has to live with the consequences of its decision, and would have had to had they decided to still sponser the show. Freedom of choice may be messy but it is lovely.
Lowes did absolutely nothing wrong.
They found themselves in the middle of a political propaganda hailstorm and properly chose to extract themselves from it - as ANY prudent business would that is responsible to shareholders (being a publicly-traded corporation).
That the FFA wrote them a letter urging them to remove their ads from the show and them subsequently doing just that does not imply in the least that Lowes agrees with, let alone supports the FFA's contention regarding the show. Again, it was a prudent business decision to take the company out of a politically-charged situation. Unfortunately, it backfired on them.
Since Lowes did pull their ads - they (and not the FFA, ironically) now find themselves at the forefront of all manner of liberal hatred - evidenced by one of the stupidest accusations I've heard from a Democrat congressman in nearly a day:
Calling the Lowe's decision "un-American" and "naked religious bigotry," Sen. Ted Lieu, D-Torrance, told The Associated Press he would also consider legislative action if Lowe's doesn't apologize to Muslims and reinstate its ads.
This 'person' [Sen. Ted Lieu, D-Torrance] would now
REQUIRE Lowes to pay for and take out ads on this reality TV show or face legislation against them.
In an equally moronic statement, Sen. Ted Lieu, D-Torrance] followed with this after Lowes' apology for their actions:
The senator vowed to look into whether Lowe's violated any California laws and said he would also consider drafting a senate resolution condemning the company's actions.
"We want to raise awareness so that consumers will know during this holiday shopping season that Lowe's is engaging in religious discrimination," Lieu said.
So now he's threatening the company too.
That's the real story here - a United States Senator threatening a business with legislative action if they don't do his bidding - propagandizing their actions with hate-speech like "engaging in religious discrimination" and being "un-American" and engaging in "naked religious bigotry."
All because they made a business decision to extract themselves from a politically-charged situation.