...But as I was searching for a church in my area, I happened upon this one, and at first had no idea what denomination it was. Their affiliation isn't in the name or on the website, so I didn't find out until I'd already decided I liked the place. That was clever of them, and it worked. ...
Some evangelical PC(USA) churches do the same thing -- downplay the denominational affiliation. Like your denomination, ours gets a reputation based on a certain subset, and some congregations have experimented with ways to shake off those connotations.
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