Another Marketing Barrier Falls
By STUART ELLIOTT
Published: March 1, 2005
NN is to become the first national cable television news network to accept commercials for distilled spirits, by running a spot for Grey Goose vodka.
The spot was to have run last night during "News Night With Aaron Brown," but did not appear.
The policy change also affects a CNN sibling, CNN Headline News, although that network has no liquor marketers scheduled to run commercials yet.
In rewriting its policy on liquor advertising for the first time since it began operating in 1980, CNN joins a growing list of national cable channels that run such spots. The rest, focused on entertainment, financial and sports programming, include BET, Bloomberg, Bravo, E, FX, Fox Sports, Golf Channel, Spike TV, Sci-Fi Channel, Style, USA and VH1.
CNN and Headline News are also joining those cable networks in imposing rules for liquor commercials that are stricter than those for many other advertising categories. For instance, the spots will run only after 9 p.m. and must include a message that promotes drinking responsibly.
The policy shift at CNN and Headline News, owned by Time Warner, is emblematic of how much in flux are the traditional standards that media companies use to judge advertising acceptability, particularly as competition proliferates in the form of additional cable and digital-cable channels.
Although the big national broadcast networks - ABC, CBS, Fox and NBC - hew to their decades-old policies of refusing to run liquor commercials, the spots are being embraced by more than two dozen national cable networks, hundreds of local cable systems and more than 600 local broadcast stations, all of them eager for new sources of revenue.
Rest of story at http://www.nytimes.com/2005/03/01/b...000&en=d019344d5b4b12b1&ei=5065&partner=MYWAY
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Now I particularly point to the stance of the major networks. They continue to allow all kinds of cussing and fornication and half-naked people, and all sorts of crude and disgusting behavior on their networks, but they take a stand against hard liquor? Why?
Anybody care to explain?
By STUART ELLIOTT
Published: March 1, 2005
NN is to become the first national cable television news network to accept commercials for distilled spirits, by running a spot for Grey Goose vodka.
The spot was to have run last night during "News Night With Aaron Brown," but did not appear.
The policy change also affects a CNN sibling, CNN Headline News, although that network has no liquor marketers scheduled to run commercials yet.
In rewriting its policy on liquor advertising for the first time since it began operating in 1980, CNN joins a growing list of national cable channels that run such spots. The rest, focused on entertainment, financial and sports programming, include BET, Bloomberg, Bravo, E, FX, Fox Sports, Golf Channel, Spike TV, Sci-Fi Channel, Style, USA and VH1.
CNN and Headline News are also joining those cable networks in imposing rules for liquor commercials that are stricter than those for many other advertising categories. For instance, the spots will run only after 9 p.m. and must include a message that promotes drinking responsibly.
The policy shift at CNN and Headline News, owned by Time Warner, is emblematic of how much in flux are the traditional standards that media companies use to judge advertising acceptability, particularly as competition proliferates in the form of additional cable and digital-cable channels.
Although the big national broadcast networks - ABC, CBS, Fox and NBC - hew to their decades-old policies of refusing to run liquor commercials, the spots are being embraced by more than two dozen national cable networks, hundreds of local cable systems and more than 600 local broadcast stations, all of them eager for new sources of revenue.
Rest of story at http://www.nytimes.com/2005/03/01/b...000&en=d019344d5b4b12b1&ei=5065&partner=MYWAY
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Now I particularly point to the stance of the major networks. They continue to allow all kinds of cussing and fornication and half-naked people, and all sorts of crude and disgusting behavior on their networks, but they take a stand against hard liquor? Why?
Anybody care to explain?
It's absolute truth for YOU. Not every CNN or Fox watcher is christian or believes in your absolute truth so you may feel as though a drinker,cusser or fornicator is going to hell or sinning but we dont all live our lives with the same cultural values.
I am leaving this alone. We will never view things the same nor am Icommanded or required to do anything just because christianity says so especislly since a global majority don't even believe it to be truth. It's your faith not mine.
