UPDATED: Toyota dumps Scion | AutoWeek
This August Toyota is killing Scion, its 13-year-old attempt at luring young people to then-staid Toyota. It sold more than a million cars in its life with offbeat models, youth-aimed marketing and a fresh retail environment. Scion’s cars and dealers are folding into Toyota’s, the automaker announced Wednesday.
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Bob Carter, senior vice president of operations for Toyota Motor Sales told Automotive News there’s no change to the customer. “We’re simply changing the brand and the logos,” he said.
Toyota also said the move won’t mean any of its products are getting cut ...
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Bob Carter, senior vice president of operations for Toyota Motor Sales told Automotive News there’s no change to the customer. “We’re simply changing the brand and the logos,” he said.
Toyota also said the move won’t mean any of its products are getting cut ...