childeye 2
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- Aug 18, 2018
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What facade?Why the facade?
Every now and then, a scholar's niche expertise lines up with a cultural or political moment and finds an audience hungry for the details. Nicole Holliday is having one of those moments.
Holliday is an acting associate professor of linguistics at UC Berkeley who studies what politicians say, how they speak and what their speech reveals about their identity. Perhaps more than any other scholar, Holliday has spent years examining the speaking style of a politician who is also having a moment: Kamala Harris.
What does Harris's enunciation of vowels say about her California roots? How do a few choice words on the debate stage speak to her background as a Black woman? And how does that all change when she's working a crowd in Georgia or delivering a policy statement in Washington?
"I'm really interested in what happens with the voice, with the body, to inhabit these different parts of a person's style," said Holliday, who has also researched Barack Obama's speaking style. "Politicians are the best people to study this on because you know what their motivations are—they're all trying to get elected, or they're trying to get money, or they're trying to get voters."
Journalists and the general public have become increasingly interested in Holliday's work ever since President Joe Biden dropped his reelection bid and Harris soared to the top of the ticket as the Democratic presidential nominee. Holliday's TikTok videos describing the science of Harris's tone, style and word choice have gone viral, as have her explanations on why, linguistically, it's problematic when people intentionally mispronounce her name. (It's "comma-la.")
Individuals shifting how they speak based on their goals isn't reserved for politicians, and it shouldn't be viewed as inauthentic, Holliday said. Regular people vary their tone and word choice from their workplaces to their homes. Those variations fascinate Holliday.
"Most of the stuff that I'm talking about happens way below the level of consciousness," Holliday said, "It would be really hard to control, even if you were trying."
Berkeley News asked her what her research on Harris says about Harris's culture and identity, why it matters that some people—including Donald Trump—continue to mispronounce her name, and what language can teach us about the current political moment.
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