Jack Dorsey–backed Bluesky was nurtured at Twitter. Now its ‘biggest single-day jump in new users’ could threaten Elon Musk’s bird app

[Say it aint so]

Bluesky is in demand.​

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From celebrities like Chrissy Teigen to politicians like Alexandria Ocasio-Cortez, people are making their way to Twitter’s newest social media rival, and at a faster pace than ever before. The company said in a Thursday post on its own platform that it had experienced the “biggest single-day jump in new users” ever, noting a twofold increase in users compared with the day before.​

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The surge in demand was so great that the service needed downtime to upgrade. The app is still only in its beta testing phase, and can only be downloaded with an invite from another user. Bluesky has been downloaded 375,000 times from the Apple app store worldwide since its launch in February, according to data.ai, a consumer data insights group. FORTUNE​

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I thought this would be inivetable. I thought some employees who left twitter under Musk would start their own, but I didn't think it would be Dorsey himself. I don't think things have gotten any better at twitter from the news Musk has lost 90% of his ad base. Let's see how this unfolds.

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[USincognito]

There are a number of services out there with reasonable content moderation and a Twitter-like UI, but lack the heat that Twitter still has for those who with to engage in a battle of wits.