In the Culture War, Don't Forget Culture

Michie

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It’s time for us to start taking culture seriously instead of passing it off as mere fluff. What we’ve long considered unimportant and not intellectually serious is what’s forming the souls of those who have nothing else to form them.

Dylan Mulvaney has peppered our news feeds for the past several weeks, first showing us how trans women love KitchenAid mixers, then hitting Bud Light cans, and now modeling sports bras for Nike.

Although pushing cultural agendas is nothing new for the left, the Mulvaney craze has conservatives paying closer attention. For decades, the left’s tack has been to throw out the audacious, the edgy, with enough force that we all accept it. However, this time it’s finally a bridge too far. Because of it, country music star Travis Tritt is canceling Anheuser-Busch products from his tour, and regular rank-and-file Americans are pouring the brew down their sinks. Embracing transgenderism hasn’t gone down nearly as easily as leftists had hoped.

What the left does—and is certainly doing with making drag the new media darling—is operate on a not-so-new front that conservatives have yet to fully recognize.

Conservatives like reason. For generations, we’ve looked at the limbs leftists have climbed out upon and thought, “No reasonable person could possibly think that” and expected their ideas to dissolve as quickly as they did in our minds. And then, before we knew it, this out-on-a-limb, ridiculous idea was mainstream.

The problem is that we’re no longer dealing with reasonable people. Reason and logic have eroded. The battle we face is being played out in the realm of emotion and visuals—where things can be seen, touched, consumed, and felt. Conservatives operate in the realm of history, philosophy, and logic. We talk about ideas; they talk about stuff.

Mulvaney and his supporters have a much broader understanding of culture and influence. When conservatives talk about culture, they frequently think of high culture: black tie operas, wine and cheese receptions after listening to their favorite academic, an esteemed-journal article on architecture, or a new museum exhibit. We talk history; they talk beer. But there’s nothing inherently leftist about culture; products are generally neutral. Conservative ideas can easily connect with the material, musical, delicious, and visual. We have to start seeing culture with fresh eyes.

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