How Kodak Got Its Name

[The Story Teller]

How Kodak Got Its Name​

“Man’s distinction is his determination to think for himself.”
—Adm. Hyman G. Rickover​

The Eastman Kodak company calls its name one of its most valuable assets. How did the Kodak name come into being? According to George Eastman, the company’s founder, he purposely invented the unique name out of thin air. In a 1920s article from System Magazine, Eastman is quoted as saying, “I devised the name myself … the letter K had been a favorite with me. It seemed a strong, incisive sort of letter.... It became a question of trying out a number of combinations of letters that made words starting and ending with K.” The word Kodak was devised after a considerable search for a word that would be short, unique, easy to spell, and meet requirements of the trademark law. Eastman wrote, “There is, you know, commercial value in having a peculiar name; it cannot be imitated or counterfeited.”
Kodak was first registered as a trademark in 1888. The first Kodak camera sold for $25 and came loaded with film for 100 exposures. Owners would return the entire camera for processing, and for $10 it was filled with a new roll of film. The pictures were of good quality, and the easy-to-use camera brought photography to the masses. Since that time, the Kodak name has served the company well. Because “Kodak” had no meaning of its own, it could only be associated with the company. It was also almost impossible to misspell. Now registered in ninety countries, the Kodak name has become a trademark that is unique and distinctive.
Consider This: A unique and distinctive name or symbol helps your company establish recognition. What distinctive traits do people see in you—and remember you by?
Submitted by Richard

 

[JPPT1974]

A name has to fit with a brand!

 

[The Story Teller]

A name has to fit with a brand!

Yes, like sunkiss oranges..