Perhaps not ironic at all, perhaps perfect timing.

I noticed Bests picture on the front page of one newspaper last week (forget which one), sitting in a hospital bed, looking pretty grim with the tag 'These are the pictures George Best wants you to see' or words to that effect.
I only saw the paper in passing, so I didn't read the details, but it did cross my mind as to why would you want people to see you like that if not to make them understand how dire things were? Then again, I may well be overanalysing.