I don't cuss. Haven't purposefully said a word like that since I was six years old, with the exception of accidentally making an overly sensitive censor filter go off once with the words "Classic Coke," a year ago and feeling like slime and garbage for weeks after that in fear that someone thought I was really cussing. :o
Even in my writing, where I have to remain in-character, I imply it (i.e. "he unleashed a tirade of billingsgate") but I've never said it even in character dialogue. The only time it's showed up in one of my stories was in a scene a friend co-writing my most recent one wrote (NOT ME), and I let her include it because it was a very dramatic scene and in-character for the dialogue.
Nevertheless, I'm a realist on this issue. While I most definitely avoid using bad language because it's against my morals and makes me sound like an idiot, and while if someone is being a total idiot about it in talking to me (i.e. saying sex words every few seconds, repeatedly cursing God) I'll make it clear that I want them to tone down the curse barrage-that's it.
I'm not going to appoint myself censor of anyone but myself (and of people who break the forum rules here
), because there is a right to free speech and free expression, and not everyone is a Biblically solid Christian.
If I find something utterly, horribly offensive (like I find "The Simple Life" and other "reality TV," language or no language, because of the exploitation of human beings' private lives, bad writing, and utter insipidity), I would simply refuse to watch it.
If enough people refuse to watch or read plotless, mindless garbage (rather than watch it and complain about it), it will disappear from the scene soon enough.