Well then you'll just have to look it up and keep studying until the penny drops. Like with doctrine and theology, it helps to understand different views. Even if you don't hold to them, don't agree with them, or think they're nonsense.
When I look up what "woke" means, it doesn't look like anything the "anti-woke" folk say it is or how they use it.
I am quite familiar with the African American origins of the word and concept of "woke" and how it relates to the matter of systemic racial injustice.
But the way you are using it suggests complete incoherent meaninglessness. Something is woke because you don't like it, or because the politicians and media pundits you listen to use it to describe things they don't like, and to synthesize social narratives about all those "bad people" you aren't supposed to like who are doing things you should be upset about it.
Otherwise why should you, a thinking human being, care that a company changed its logo. How do you spin it into some larger social conspiracy? No, seriously though--how do you do it? And how do you decide when a completely innocuous and meaningless brand change is part of some evil "woke" mob operating in the shadows and when is it not? It appears to be entirely arbitrary, and thus it's all meaningless rage bait.
When I stopped seeing the "Got Milk?" commercials I didn't get irrationally angry and think there must be some kind of nefarious power at work behind the scenes. I bet you didn't either.
Hey, perhaps you have personal strong emotional and sentimental ties to Cracker Barrel, and so your sense of nostalgia is affected by this change. That's fair. I have often experienced that sentiment. That's a perfectly normal emotional response to seeing things you feel sentimental attachments to change, as you realize that you're getting older and the world around you isn't static--but constantly changing. I grew up on Squaresoft video games on the SNES, but then Squaresoft and Enix merged into a single company and the company became Square Enix. I still get nostalgic for the old Square logo when I insert the cartridge of Chrono Trigger or Secret of Mana into the ol' SNES. But that change wasn't "woke". There's no nefarious power behind the scenes. Company logos change, companies merge, brands change, logos change, franchises come to an end. Toys R' Us was a huge part of my childhood experience, and they aren't even around anymore. Not because of a woke conspiracy, but because the company went under. Modern McDonalds look soulless to me, the ones of my childhood were colorful, with play rooms filled with bright weird characters. But it has nothing to do with "woke" that they changed.
Buckle your belt, hold your head up high, and realize that the world around you is independent of you--our sentiments don't control the world. I'm not the main character in the story of the universe, I'm just here the same as everyone else. This world was around way before I showed up, and it'll be here for a long time after I'm gone. And this short window of time where I am a part of the present universe I have a golden opportunity to choose how I interact with it. And maybe I shouldn't waste my limited resource of life on such trivial nonsense as a Cracker Barrel logo.
-CryptoLutheran