Cracker Barrel loses almost $100 million.

durangodawood · Thursday at 9:26 AM

Those companies should have changed those old house-servant and fake indian themes. If liberals pressured them, then liberals were right.

But what does that have to do with Cracker Barrel? There is literally zero "woke" impulse behind their failed brand remodel.

NxNW · Thursday at 10:01 AM

BeckyJ said:
Living in denial seems to be a thing for you.
I'm comfortable with it.

Comfortable living in denial? I'm not surprised.

NxNW · Thursday at 10:02 AM

RileyG said:
No. Those logos were considered offensive by some and were removed.

Nobody was triggered into removing them, whatever that means.

RileyG said:
Quite frankly, NONE of this is a real issue.

The right seems to think it's an emergency!

BeckyJ · Thursday at 10:11 AM

NxNW said:
Comfortable living in denial? I'm not surprised.

Now don't twist.
You know I meant I'm comfortable with you living in denial.

RileyG · Thursday at 2:20 PM

NxNW said:
Nobody was triggered into removing them, whatever that means.

The right seems to think it's an emergency!

Ok.

Again. In my opinion. I don’t see any of it as an issue.

Logos change over time.

It’s no big deal.

NxNW · Thursday at 3:04 PM

RileyG said:
Again. In my opinion. I don’t see any of it as an issue.

Logos change over time.

It’s no big deal.

We agree on that, at least

RileyG · Thursday at 3:05 PM

NxNW said:
We agree on that, at least

It’s a non-issue.

Got it!

Tuur · Thursday at 6:29 PM

Tinker Grey said:
Or Esso became Exxon

The Esso to Exxon happened in the early 1970s. That was after the heyday of gasoline companies promotions. Esso had "Put a tiger in your tank" and a tiger mascot. I think at one point they had a pair of orange solid plastic boxing gloves with tiger stripes back when dingle-dangles on rearview mirrors was still a thing. Sinclair had a brontosaurus on their signs and gave away plastic model dinosaurs (which proved popular in local Elementary schools.) Gulf, circa 1960s, had plastic twin horseshoes for their "no-knocks" promotion. 76, owned by Phillips 66, had the orange antenna ball tips that was similar to their sign. Gulf also did a tie-in with Disney for a magazine and albums, but maybe the best Gulf swag was the book about the Apollo program called We Came in Peace, and punch-out cardboard models of the Lunar Excursion Module. All this was dying down by the early 1970s, and Esso was kind of a "blah" name, IIRC.

When Esso became Exxon, the company did a big push, and brought back the tiger mascot. They even had a commercial that had the Esso tiger in a "retirement home" for old advertising mascots, and he's playing a game (maybe checkers) with another mascot when he gets either a letter or a telegram. He reads it, and says "They want me back." That was the lead-in for promoting the change from Esso to Exxon. Note that Esso reached back and got the familiar image of the Esso Tiger to underscore "Exxon is Esso."

Tuur · Thursday at 6:39 PM

Aryeh Jay said:
Bring back the old logos!

I grew up knowing some dear souls who resembled Aunt Jemima and who meant a lot to me. I still miss them. I heard people, black and white, talk in that dialect into the late 1990s, the last person being a greeter at Walmart. This is considered stereotype. It was back then, too, but maybe not so much when you knew people who resembled that corporate icon.

That will probably be called racist or bigoted or some such, and earn a reprimand and maybe the post vanishing without a trace.

Tuur · Thursday at 6:39 PM

essentialsaltes said:
The CEO of Land o Lakes is an authoritative source on this topic.

All I know is like most of American history, they kept the land and got rid of the Indian.

Tuur · Thursday at 6:45 PM

durangodawood said:
Those companies should have changed those old house-servant and fake indian themes. If liberals pressured them, then liberals were right.

As I said in another post, I grew up knowing people who resembled Aunt Jemma, people who meant a lot to me. And today we're told an image of people who looked like them should never have been put on a package. It's like their memory is being snuffed out. This, I suppose, is what's called progress.

FWIW, my wife has American Indian ancestry and she considered removing the Indian maiden from Land O' Lake butter ridiculous twaddle.

Tuur · Thursday at 6:50 PM

In the "My very own conspiracy theory" department, today saw a sign at a defunct private store, and it has the very same shape and size ratio sign as the Cracker Barrel "new" logo. It was blue on a white background, the font was more distinctive than the one on the "new" Cracker Barrel logo and filled the space from one side to the other. A small image in line with what the store was selling was in the triangle part above. The only unused space was the triangle part in the bottom, and with the larger font that was smaller than in the Cracker Barrel sign. That implied the Cracker Barrel sign used a border in some graphics package, almost like in those old sign and banner programs.

So I have to ask again, was that "new" logo for real?

Pommer · Friday at 12:42 AM

Tinker Grey said:
Or Esso became Exxon

Riots in the streets!

Pommer · Friday at 12:46 AM

durangodawood said:
Those companies should have changed those old house-servant and fake indian themes. If liberals pressured them, then liberals were right.

But what does that have to do with Cracker Barrel? There is literally zero "woke" impulse behind their failed brand remodel.

Much of their clientele were people who don’t like change and were surprised when the company that they trusted not to change, changed. Now it’s changing back; the people who didn’t care, won’t have even noticed, probably.

ozso · Friday at 1:07 AM

The decor and menu changes were the first points of contention. The sign change was the staw that broke the camels back.

Tuur · Friday at 5:38 AM

Pommer said:
Much of their clientele were people who don’t like change and were surprised when the company that they trusted not to change, changed. Now it’s changing back; the people who didn’t care, won’t have even noticed, probably.

Given that Cracker Barrel, like many companies, pays good money to hoist their sign up on tall poles where they can be seen from Interstates, everyone would definitely have noticed.

Tropical Wilds · Friday at 8:32 AM

Tuur said:
Don't remember the issue with salt, but given the number of people who watch their sodium intake, it makes sense. You can put the salt in, but can't take it out.

Now, one breakfast at a Huddle House before the now grown kids were born, the grits served my wife and me had no salt, and the fried ham was too salty. So we'd take a bite of ham with a spoon full of grits.

This was basic seasoning levels of under-salting.

NxNW · Friday at 8:34 AM

Tuur said:
As I said in another post, I grew up knowing people who resembled Aunt Jemma, people who meant a lot to me. And today we're told an image of people who looked like them should never have been put on a package.

Nobody has said that.

Tuur said:
FWIW, my wife has American Indian ancestry and she considered removing the Indian maiden from Land O' Lake butter ridiculous twaddle.

Why doesn't she think Land O' Lakes should be able to make decisions about their own products?

Tropical Wilds · Friday at 8:35 AM

BeckyJ said:
Again, thanks for your opinion.

Not an opinion, as I’ve clearly cited and you’re clearly unable to.

Tropical Wilds · Friday at 8:37 AM

RileyG said:
No. Those logos were considered offensive by some and were removed.

Quite frankly, NONE of this is a real issue.

Things change.

It's inevitable.

We have bigger fish to fry, quite frankly.

I literally just posted links that show that it had nothing to do with anybody finding them offensive.

Cracker Barrel loses almost $100 million.

re Member

Well-Known Member

Well-Known Member

Active Member

Veteran

Well-Known Member

Veteran

Well-Known Member

Well-Known Member

Well-Known Member

Well-Known Member

Well-Known Member

CoPacEtiC SkEpTic

CoPacEtiC SkEpTic

✦

Well-Known Member

Little Lebowski Urban Achiever

Well-Known Member

Little Lebowski Urban Achiever

Little Lebowski Urban Achiever

Similar threads

Privacy & Transparency

Privacy & Transparency