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AUGUST 10
COCA-COLA
Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.
Bruce Barton
At the turn of the century, Five Points was the meeting place in Atlanta, Georgia. Anything new in town was talked about there, especially at Joe Jacobss Drug Store. Therefore, Joes pharmacy was a natural place for Dr. John Pemberton to test his new beverage formula. Willis Venable had a leased soda fountain in the store, and Pemberton asked him to mix one ounce of his syrup with five ounces of water and ice. Venable drank the concoction, smacked his lips, and suggested a second round. But as he began putting water in the glass, he accidentally pulled the lever for soda water. When he tasted the second mixture, his eyes lit up at the pleasing flavor and effervescence.
Pemberton explained that his concoction consisted of extracts from the coca plant and cola nuts, and that he was going to call it Coca-Cola. On May 8, 1886, Coca-Cola went on sale in Joe Jacobss Drug Store. The first advertisement appearing in the local newspaper three weeks later described Coca-Cola as Refreshing! Exhilarating! Invigorating! Coca-Cola was not the first soft drink in the marketplace, but it offered a new and pleasing taste. Pemberton had a great product, but he did not possess the resources to make the beverage a success. He lost money on Coca-Cola its first two years, and just before he died, Pemberton sold his interest in the product for $1,750 to Asa Candler. It was Candler who took Coca-Cola from obscurity to success.
CONSIDER THIS: Even the best idea may take years and the right businessperson to crack the marketplace and become an industry leader.
Submitted by Richard
COCA-COLA
Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.
Bruce Barton
At the turn of the century, Five Points was the meeting place in Atlanta, Georgia. Anything new in town was talked about there, especially at Joe Jacobss Drug Store. Therefore, Joes pharmacy was a natural place for Dr. John Pemberton to test his new beverage formula. Willis Venable had a leased soda fountain in the store, and Pemberton asked him to mix one ounce of his syrup with five ounces of water and ice. Venable drank the concoction, smacked his lips, and suggested a second round. But as he began putting water in the glass, he accidentally pulled the lever for soda water. When he tasted the second mixture, his eyes lit up at the pleasing flavor and effervescence.
Pemberton explained that his concoction consisted of extracts from the coca plant and cola nuts, and that he was going to call it Coca-Cola. On May 8, 1886, Coca-Cola went on sale in Joe Jacobss Drug Store. The first advertisement appearing in the local newspaper three weeks later described Coca-Cola as Refreshing! Exhilarating! Invigorating! Coca-Cola was not the first soft drink in the marketplace, but it offered a new and pleasing taste. Pemberton had a great product, but he did not possess the resources to make the beverage a success. He lost money on Coca-Cola its first two years, and just before he died, Pemberton sold his interest in the product for $1,750 to Asa Candler. It was Candler who took Coca-Cola from obscurity to success.
CONSIDER THIS: Even the best idea may take years and the right businessperson to crack the marketplace and become an industry leader.
Submitted by Richard
