Ooh, where to start?
Respect enough to actually listen to how members of a group define themselves, perhaps?
Actually listening when common misconceptions about what atheism is are pointed out?
It's easier to hate the enemy if you can demonize them. That's tough to do if you treat them as actual reasonable human beings. It's easy when you tell them what they believe and claim you know better than them what they think about their beliefs. It's even easier when you mistake any disagreement with abuse and persecution.
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