This reminds me of the short-lived name change of CF to foru.ms, and how many people were outraged because they said "Christ" was being removed from the forum. But I believed then, and I still believe now, that Christ is not found in titles on paper; Christ is found in people;
We were not trying to eliminate the word Christ from our name. We were looking for a name that would most effectively serve our mission and help us take the gospel to the world. Our mission has not changed. Cru enables us to have discussions about Christ with people who might initially be turned off by a more overtly Christian name. We believe that our interaction and our communication with the world will be what ultimately honors and glorifies Christ.
The portion I've emboldened is spot on. If "Cru" continues to proclaim the Gospel of Christ throughout the world and does not compromise the Gospel, then whether or not they have the name "Christ" or a cross on their letterhead is of little importance.