The year before the [billionare early PragerU donor brothers] Wilks meeting, in 2012, it had raised just $491,000 in donations and grants; by 2018, its annual revenue climbed to $18.6m. By 2024, it would rise to almost $70m, more than prominent non-profits such as the Parkinson’s Foundation, the Electronic Frontier Foundation and Evidence Action. (PragerU says it has more than 400,000 lifetime donors.)
That money has brought Prager’s master plan to life. Despite its name, it is not in fact a university, but rather a prolific content generator that has often been accused of spreading misleading information. PragerU’s goal is to attract young people to its ideology, and it is increasingly making inroads in America’s educational systems.
Teachers tap PragerU’s library of free lesson plans and videos, some of which have become approved classroom materials in a dozen states, including Texas, Florida and Arizona. Middle and high schoolers flip through its books about the perils of socialism and “the human cost of reducing emissions”. College students at Southeastern University in Florida can earn credit by taking a PragerU history course.
And though the non-profit originally focused on reaching students and the general public, it has expanded its target audience to small children with cartoons and picture books, such as The ABC’s of America, which it says is designed “for babies and toddlers”.
“I think the problem comes when people don’t understand the nakedly political objectives of PragerU,” said Clifford Lee, a teacher who sits on the board of the South Carolina Education Association. (PragerU materials are sanctioned for use in classrooms across the state.) “It commits the ultimate educational sin of having an outcome that it wants to present and then trying to substantiate that perspective … rather than look at the evidence, think about the evidence and then come to a conclusion.”
Indeed, PragerU’s approach does not always seem rooted in academic inquiry.
In another video about Islam, a PragerU host argues that “the word ‘moderate’ as we understand it does not really apply” to most Muslims. In a colorful font, the video declares that “the values of the West and the values of Islam are not compatible”.
Thanks to its deep reserves, PragerU can afford to give away its digital materials for free, unlike most curriculum providers. Last year, PragerU’s videos were viewed more than 2bn times, said Streit, and nearly 4 million parents and educators have expressed interest in its materials for children, such as by signing up for kids’ newsletters. (The Guardian could not independently verify these figures.) With newfound momentum, it is arguably angling to become a conservative replacement for PBS, Time for Kids and Sesame Street simultaneously, helping shape young minds from infancy.
According to [current PragerU head] Streit, after graduating, she worked as an assistant principal at a parochial school in Los Angeles, then rose to become head of another nearby school for approximately four years. In between, she said, she taught kindergarten through eighth grade.
The Guardian sought to speak with some of Streit’s former students to understand her pedagogical instincts, but her credentials couldn’t be confirmed. Streit declined to name the schools she worked at
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Lengel, a self-described conservative and historical traditionalist, said he was initially a fan of PragerU’s work. However, its recent series on the founding fathers, which uses artificial intelligence to animate their voices and supposed beliefs, has appalled him.
One example is a video of John Adams, who tells viewers to remember that “facts do not care about your feelings”, nearly identically parroting the title of a book by Ben Shapiro, founder of the Daily Wire and a member of PragerU’s leadership council.
Lengel said he formally asked PragerU to remove his name from its website, but his requests were ignored. “The AI scandal shows they’re not dedicated to learning. They’re dedicated to pushing a political point of view,” he said.
The problem with Lengel’s objections is that few PragerU fans are likely to care. The US’s polarized politics have moved into schools, and battle stations have already been taken.