- Palm Springs relies heavily on Canadian tourists, who are declining to travel to the U.S. or shortening their stays because of Trump.
- The number of Canadian visitors to California plummeted more than 18% in 2025 compared with the year prior.
“Our friends at home said, ‘No, don’t go!’ ” said Lois Chapman, a longtime annual visitor from Ontario who came to Palm Springs this month for a shortened stay with her husband after initially planning to cancel their trip altogether.
Chapman said that her flight from Toronto in early February was mostly empty and that there was a palpable decline in Canadian tourists in the desert town.
Canadians — who pump millions of dollars into the economies of Palm Springs and other Coachella Valley cities — often book long stays up to a year in advance, providing a measure of stability for hoteliers and Airbnb owners, said Kenny Cassady, director of business development for Acme House Co., which manages vacation rental properties in the region.
With more Canadians staying home, those reliable long stays have been replaced by shorter reservations, booked at the last minute, primarily by domestic travelers
“We’re all in that nail-biting, last-minute phase of, ‘Are we going to get these rooms booked or not?’ ” he said.
Cassady, a licensed real estate agent, did three transactions in 2025. All were Canadians selling their Palm Springs condos.
The decline [of 18% in Canadian visitors] came in spite of a marketing campaign by Gov. Gavin Newsom and Visit California aimed at Canadians, with the governor emphasizing that the Golden State is more than 2,000 miles away from the White House.
[In addition to tariffs] Trump also posted that he planned to block the opening of a new bridge connecting Detroit and Windsor, Ontario, because he believed Canada had been exploiting the United States.
“I just don’t see this ending any time soon,” said McKenzie McMillan, a travel advisor for the Vancouver-based Travel Group, noting that demand for leisure trips to the U.S. is “very low.”
Many of his clients are opting instead to travel to the Caribbean and to Mexico, which is “absolutely out of control for us this year,” with resorts packed with Canadians, he said.
McMillan said he has noticed “a bit of a softening” in attitudes toward blue California in recent weeks because of the “pretty effective marketing” by Newsom and the state tourism board, as well as toward Hawaii, which is viewed as somewhat disconnected from mainland U.S. politics.