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‘Melania’ Movie Humiliates Critics and Media Naysayers with Historic Box Office

Michie

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The legacy media must be devastated. Melania just had a huge box-office opening for a documentary, despite all the efforts to destroy the film before its release.

Deadline reports that Melania will finish the weekend in third place, with an $8 million opening.

Coming in at third is Amazon MGM Studios’ Brett Ratner-directed documentary Melania, which is eyeing $2.85M today (no previews) for an $8M opening in third place — that result would mark the best start for a docu in the last decade (beating Angel Studios’ 2023 doc After Death, which opened to $5M and finaled at $11.5M stateside). I’m hearing sales are gaining, with Florida and Texas quite large, for the First Lady’s big-screen debut.
According to Deadline, "EntTelligence showed Melania presales overindexing in rural areas with populations under 500,000." The outlet noted that while "license fees plus marketing on this pic equals $75M.”

Continued below.
 

Michie

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Michie

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Michie

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JSRG

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Good for her! To be honest, I’m not really interested in watching it, but at least it did well.
For a biography documentary, the numbers are pretty good. The problem is that a movie's box office numbers don't occur in the abstract; they need to be weighed in regards to the money that was put into a movie. The original Paranormal Activity's box office of $194 million was jaw dropping because the production budget of it was less than $1 million. Justice League made more than three times that at the box office but was considred a disappointment, because so much more money was put into the movie (budget was $300 million).

This film made $7 million on opening weekend. Generally, a film's opening weekend will be about 1/3 what its final number at the box office is--there are definitely exceptions, but that's about where it usually is. So we could expect a final box office of about $21 million. For these kinds of documentaries, that's a pretty decent number, again. The problem is this film apparently had a budget of $40 million (which isn't counting advertising), which is really high for this kind of movie. So financially, at least, it seems a major bomb.
 
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RileyG

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For a biography documentary, the numbers are pretty good. The problem is that a movie's box office numbers don't occur in the abstract; they need to be weighed in regards to the money that was put into a movie. The original Paranormal Activity's box office of $194 million was jaw dropping because the production budget of it was less than $1 million. Justice League made more than three times that at the box office but was considred a disappointment, because so much more money was put into the movie (budget was $300 million).

This film made $7 million on opening weekend. Generally, a film's opening weekend will be about 1/3 what its final number at the box office is--there are definitely exceptions, but that's about where it usually is. So we could expect a final box office of about $21 million. For these kinds of documentaries, that's a pretty decent number, again. The problem is this film apparently had a budget of $40 million (which isn't counting advertising), which is really high for this kind of movie. So financially, at least, it seems a major bomb.
Interesting
 
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Michie

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Danthemailman

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  • Agree
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Michie

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Danthemailman

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Many people from both sides of the political spectrum have their doubts at times (especially these days) about estimates and statistics. Speaking of Jimmy Kimmel. I typically watch the 10 O'clock news at night just before I turn off the TV and go to sleep right when Jimmy Kimmel is coming on. Now on multiple occasions, I have briefly watched his show to see if he could get through just one night without bashing Trump but so far he is batting 1,000.
 
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