A Wednesday briefing will urge a focus on "working families" after the president questioned his "big, beautiful" branding.
Talk about the massive tax package largely evaporated after Labor Day amid high-stakes fights over releasing documents related to
Jeffrey Epstein and the 43-day government shutdown. Yet even before those controversies, polls showed the GOP legislation was unpopular.
This has frustrated lawmakers who say the party needs to do more to sell its signature accomplishment, especially as Democrats hammer them on the issue of affordability.
Complicating the picture for the GOP is a sluggish economic backdrop, headlined by inflation that has ticked upward and tariffs that have contributed to higher prices.
Trump labeled the Democratic affordability chatter a “con job” Tuesday, even as his approval rating slips amid voter concerns about his handling of the economy.
“It’s way too [doggone] expensive to live in this country right now,” one GOP operative said. “We need to be seen as at least caring about that.”
House Republicans are staring down warning signs that their slim majority could be in peril next year, especially after the party won Tuesday’s House special election in Tennessee by single digits in a district President Trump carried by more than 20 points last year.
Another headache for the GOP and its sales pitch is Trump, who has not talked about the tax bill as much as some in the party would like and has largely eschewed political rallies in key states that previously have been one of his hallmarks.
[Well, he has his hands full lobbying for the Nobel Peace Prize and choosing the gold fixtures for the ballroom.]