According to google…
The demographic that purchases the most music varies by format, with Gen Z (ages 18-24) leading in physical formats like vinyl and CDs, while Millennials (ages 25-34)and young adults (ages 16-24) have the highest rates for music subscription services. Overall, younger demographics like Gen Z and Millennials are the primary purchasers of music, driving both subscription revenue and the resurgence of physical media.
Older adults (45+): While not leading in subscriptions, this group has high consumption levels and can be major purchasers of physical music, with the 45-54 group showing a significant interest in CDs.
The most popular music genres are generally pop, rock, and hip-hop/r&b, though rankings can vary by region and platform. Pop is a top genre globally, rock remains highly popular, especially in the US, and hip-hop/R&B has a significant and growing presence worldwide.Other very popular genres include electronic music, country, and Latin music.
Pop and Hip-Hop are the most profitable genres globally, with Pop holding the largest revenue share in retail sales and Hip-Hop dominating streaming platforms and social trends. Rock also remains highly profitable, with a significant share of retail sales, while Country has seen recent growth and a strong presence in the U.S. market.
~bella