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American seafood chain is betting big on nostalgia and bargains to win back diners

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Michie

Michie

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Red Lobster's turnaround notable as experts say nostalgia marketing taps into consumer psychology​


America's biggest seafood chain has had a different look lately.

From an advertising campaign with *NYSNC member Joey Fatone to reviving fan favorites like popcorn shrimp and hush puppies, Red Lobsterhas heavily leaned into nostalgia and cost-cutting.

The chain has also refreshed its menu with seafood boils, $19.99 shrimp deals and $20 lobster rolls. Led by 36-year-old CEO Damola Adamolekun, the rebrand has been well-received by the casual dining restaurant's biggest fans.

“Joey from *NSYNC being in this ad was all the motivation I needed to go to Red Lobster," one X user wrote.

"I will try Red Lobster because of the new menu very soon!" another said. "Food is expensive, and Red Lobster has always been pretty good and affordable."

It stands in stark contrast to Cracker Barrel, which was panned by its biggest fans for trading its Southern-inspired logo for a sleek, modern one.

The company has since reversed the decision.

Continued below.
www.foxnews.com

American seafood chain is betting big on nostalgia and bargains to win back diners

Seafood chain Red Lobster is reviving fan favorites and introducing new pricing deals as part of its post-bankruptcy rebranding strategy under new leadership.
www.foxnews.com www.foxnews.com
 
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Tuur

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The closest Red Lobster closed and it wasn't local. I enjoyed a very local chain more than Red Lobster, anyway.

This, though caught my attention:

Michie said:
It stands in stark contrast to Cracker Barrel, which was panned by its biggest fans for trading its Southern-inspired logo for a sleek, modern one.
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Note that the quote comes from a cited link.

I've had to make logos on occasion. For me, it's never easy to get a quick, at-a-glance emblem that conveys something about a company. Thankfully, I don't have to do that anymore. The "sleek, modern" logo? It was garbage. It was garbage so bad that even I could tell it was garbage. Sleek? It had wasted space. The font wasn't distinctive. The border looked like someone repurposed a Denny's sign. About three or four weeks ago saw the exact same border on a sign for a defunct small business, and it use of space, the font, and a simple emblem was used to much better effect than Cracker Barrel's.
 
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