- Sep 4, 2005
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Howard Stern Show Canceled After 20 Years as Reports Claim It’s “No Longer Worth the Investment”
One insider said, “Stern’s contract is up in the fall and while Sirius is planning to make him an offer, they don’t intend for him to take it. Sirius and Stern are never going to meet on the money he is going to want. It’s no longer worth the investment.”
That same source believes SiriusXM will still try to work out a deal to keep Stern’s massive library of past shows, but his live show will not continue.
While some aspects are still speculative, and to the best of my knowledge, it hasn't been "officially addressed" yet, by the company, what the insider is describing would match the M.O. of how SiriusXM has been known to "let people go" in the past. (Opie Hughes and Jim Norton both got the same treatment from SiriusXM a few years back)
...which is, rather than outright termination (which would involve some hefty form of severance or paying out some "golden parachute" provision, they instead opt for making an intentionally low-balled contract renewal offer (that they know the person would never accept), so that it's the on-air talent that's "walking away" and not the company. -- sort of the entertainment equivalent of how "if you're fired, you're entitled to certain benefits, but if you quit, you're not"
If the insider information reported to the Sun is true, there could be a few reasons behind it
1) The brand of "shock" and "edge" that Stern was once synonymous with, simply isn't that "shocking or edgy" anymore by modern standards
2) The market is somewhat saturated with other content that people can access for free (or for a much lower price than a Satellite radio subscription)
3) They probably want to use some of those funds to invest in other things (and if his show isn't drawing the numbers anymore, that could free up a lot of budget)
4) He's had a history of drawing resentment from other on-air people/shows at organizations he worked with.