- Feb 5, 2002
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OPINION
Most people have no idea who Alissa Heinerscheid is, but conservatives should send her a big fat thank-you note. The former marketing VP did more to change the fortunes of consumer activism in this country than anyone ever dreamed. The moment she plastered Dylan Mulvaney’s face on Bud Light’s blue cans, the entire script from the last 20 years flipped. Suddenly, it wasn’t the cocky CEOs of major brands holding all the power — but an army of Americans who, thanks to that six-pack, have brought the entire landscape of corporate America to its knees. And this election is proof.
When Democrats pushed out a list of “88 Business Leaders for Harris” endorsements last week, it was meant to give the vice president some credibility on economic issues. And maybe it was an impressive stat if all people read was the headline. After all, Hillary Clinton had less than 60 of these same corporate backers in 2016. But what’s extremely revealing about these names, especially the ones attached to popular U.S. brands, is that almost all of Harris’s support comes from former CEOs and chairmen of companies who no longer represent the business. In other words, these past-tense executives, who make up half of the 88 names, are listed even though they don’t qualify as actual leaders of anything.
Continued below.
washingtonstand.com
Most people have no idea who Alissa Heinerscheid is, but conservatives should send her a big fat thank-you note. The former marketing VP did more to change the fortunes of consumer activism in this country than anyone ever dreamed. The moment she plastered Dylan Mulvaney’s face on Bud Light’s blue cans, the entire script from the last 20 years flipped. Suddenly, it wasn’t the cocky CEOs of major brands holding all the power — but an army of Americans who, thanks to that six-pack, have brought the entire landscape of corporate America to its knees. And this election is proof.
When Democrats pushed out a list of “88 Business Leaders for Harris” endorsements last week, it was meant to give the vice president some credibility on economic issues. And maybe it was an impressive stat if all people read was the headline. After all, Hillary Clinton had less than 60 of these same corporate backers in 2016. But what’s extremely revealing about these names, especially the ones attached to popular U.S. brands, is that almost all of Harris’s support comes from former CEOs and chairmen of companies who no longer represent the business. In other words, these past-tense executives, who make up half of the 88 names, are listed even though they don’t qualify as actual leaders of anything.
Continued below.
What ‘Business Leaders for Kamala’ Reveals about the Power of the Anti-Woke Right
Most people have no idea who Alissa Heinerscheid is, but conservatives should send her a big fat thank-you note. The former marketing VP did more to change the
