God has both conditional and unconditional love for people.
His unconditional love is open ended benevolence (good will) towards all - in a general context.
Glory to God in the highest, and on earth peace, good will toward men. <---> Luke 2:14
For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.
For God sent not his Son into the world to condemn the world; but that the world through him might be saved. <---> John 3:16-17
The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance. <---> 2 Peter 3:9
God's unconditional love gives us generous opportunity to repent and believe and be saved - though we have done things worthy of destruction.
Say unto them, As I live, saith the Lord GOD, I have no pleasure in the death of the wicked; but that the wicked turn from his way and live: turn ye, turn ye from your evil ways; for why will ye die, O house of Israel? <---> Ezekiel 33:11
Have I any pleasure at all that the wicked should die? saith the Lord GOD: and not that he should return from his ways, and live? <---> Ezekiel 18:23
Now after that John was put in prison, Jesus came into Galilee, preaching the gospel of the kingdom of God,
And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel. <---> Mark 1:14-15
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God's conditional love is contingent upon the nature of our personal response to the merciful extension of His unconditional love.
Judas saith unto him, not Iscariot, Lord, how is it that thou wilt manifest thyself unto us, and not unto the world?
Jesus answered and said unto him, If a man love me, he will keep my words: and my Father will love him, and we will come unto him, and make our abode with him.
He that loveth me not keepeth not my sayings: and the word which ye hear is not mine, but the Father's which sent me. <---> John 14:22-24
God's unconditional love makes Salvation possible for us sinners; and it is His conditional love, (given as a result of us loving in response to the unconditional), that seals us with His Spirit, making the opportunity for Salvation - an ongoing present reality.
See Ephesians 4
And May The Lord Be Pleased to Bless & Keep !
wm