Ok, I will use myself as the example. After my father retired from the military he went to work for Wal-Mart and took advantage of the profit sharing program where some of your compensation was stock instead of cash in your paycheck. I inherited the 1/3 of the stock that he had in 1993, my mother and sister getting the other 2/3. They both sold their shares in 1995. I held on to mine, had the dividend reinvented, and after 32 years and a 2 for 1 split in 1999 and a 3 for 1 split last year, I have a good chunk of stock in that particular business. I don't watch the TV to catch the stock prices scrolling on the bottom of the screen. If I did, I might have gotten mad to see that today I lost a little over $57,000. The app on my phone keeps me up to date on the market and watch the sinking in real time. But in the long term it doesn't bother me. I still have over $900,000 in Walmart, enjoying the warm Virginia weather on my 82 foot sailboat and with few places to shop, Walmart will make it back. Hopefully the rain expected at 1am will wash the pollen off the boat.