Hell is a choice.
Judas COULD have been saved.... HOWEVER, he chose death instead of faith and continued life.
Paul denied Jesus 3 times..... BUT he wept bitterly AND he didn't see himself worthy to preach the gospel and returned to his life of fishing. Yet after knowing the Lord was on shore he left everything behind and swam to Him.
I DO believe that Judas COULD have been saved IF he had allowed God to change his heart, but he sold out his salvation for the riches of this world.... when he realized how empty and hollow those riches were..... he did what he did.
The world is FULL of people that claim the name Christ..just as Judas did...... yet in their heart they still LOVE the things of this world, be it money, power, praise, entertainment..... etc. Yes we can all justify the things we put before God.... just as Adam justified his innocence in the garden and disobeying God..... "Eve gave me the apple and you gave me Eve so your fault." love of money justification being things like "We all need it to live".... which is true, HOWEVER it is where money takes place in the heart that matters..... same with power, entertainment or anything else we seek rather than spend time with the Father.
Yes, we all have things to do.... but if all you REALLY have is 10 minutes..... and you spend that 10 minutes TRULY devoted to the Father..... He is happier with that than the person spending an empty 1 hour with Him when they have all day to devote to Him.
When we put other things before our salvation.... we are just as Judas.... difference between Judas and most people that excuse their sin....... he knew his mistake immediately.