The promotional piece you linked to uses cutting edge
persuasion techniques. I've only see the most advanced
marketers using those methods of persuasion. Animation
, in this case "Puppets", is known to be more effective at
altering people's viewpoints than live video.
On TV you'll see animated characters do all kinds
of promotions.
Doctors are closer to performance artists than hard science.
They do enjoy practicing their art form. Most Doctors are
famous for their ego's and hate to share the limelight with
anyone else.
With my mother, sister, brother, aunt and friends as nurses,
and a cousin as a doctor, I don't need to reach past my own
family to know about medical doctors. It's interesting to see
the amount of money spent on that promotional piece you
linked to. Likely it was in the thousands.
It looks like "Matter" is investing in it's promotional pieces
in a push for Venture Capitol. ($)
http://matter.vc/our-first-tech-partner/