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The Wages of sin

Blessed-one

a long journey ahead
Jan 30, 2002
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Recently, the Sydney Morning Herald came out with a newspaper article entitled, “The wages of sin – how they stack up for investors”. As the title implies, it is an article written on “sinful” (eg, alcohol and tobacco) and “green” (environmental friendly etc) industries. As everyone might have expected, the returns on green industries are lower than others. Expert analysts however, point out that in terms of long term investment, greens are the way to go, but it is so easy to lose sight of that with an aim on immediate short term returns.

“It’s still investing; it’s still about making money. It’s not about changing the world.” – Alex Dunnin, a director with Rainmake Information Services.

Right, so investment in either industry is not about changing the world. Is it possible that with the promotion of alcohol and pornography, as well as solar energy usage and charitable organizations, very directly through the money from investors, will not have an impact on the society? Are not, the values of our societies being changed and shaped indirectly by the very things that surround us? Walk out onto the street and the eyes are quickly assaulted by the visual images of gorgeous guys and girls on big posters, promises of riches and success on advertisement, clothing and make-ups that appeal to physical looks.

We humans can go into extreme just to ignore things that we do not want to confront. Things that one day will become imminent threats but in the presence provide us with so called comfort. We ignore the running out of coals; we ignore the degrading minds of future and present generations. Just as we ignore the fact that when we were born, each day brings us closer to death; so we do everything to divert ourselves away from the simple truth and ignore the warning of one who has overcome death.

Or, we heed the warning and accept it (environmental and salvation crisis) but don’t do much in our lives to conform to this standard. No wonder the world’s moving like a car crashing down from the top of a mountain.

Note: we don’t see much in the business section of news, except on the scandals of corporations that so shock the world (though why it’s shocking is beyond imagination); except on better ways to invest; except on decisions made by CEOs and managers.