Six years ago, I was ordained and installed as the "senior pastor" of an online church. The denomination recognized there are many people who see the online world as their primary social place. They might physically reside in one town or another, but their friends (and sometimes even jobs) exist online. Our thought was that it would be better for people to gather together in physical locations than online locations, but that online locations would be better than not gathering at all.
Over the first year I was with that church, I learned a few things about online socialization and the denomination I was working with. We parted ways. They wanted to reproduce traditional brick & mortar models online while I wanted to find new models native to the online world. I spent the next few years working with a small group of men and women, creating a new type of online ministry.
We had a centralized website, but most of the ministry took place away from that site. We had forums and a sense of our own community, but much of what we did involved joining and taking part in other online communities, especially communities that were not explicitly religious in nature. Through this, we built relationships with other people online. We found a niche we had not expected. Our ministry shifted toward helping people who had been hurt in one way or another by "the church." We found scores of people out there who wanted to find God, but were too scared off by the institution to go looking for help. We provided a safe option for them to connect with God and with other members of Christ's Church.
While that was going on, the "members" of our ministry continued to share, fellowship, pray, encourage, and teach in our semi-private forums. Most were members of traditional churches, but not all.
What we recognized was that "the church" already existed in the online world. The important part wasn't creating some sort of technology or building a centralized meeting place where people would come and read and make donations, but getting out there and sharing Christ with our neighbors. Hmm... Pretty much the same stuff that's important in the offline world.
