There are many names for God, just as there are many names for Satan. Satan, of course, is translated as "accuser." This is a fundamental discription of his character, especially in the book of Job. Just as Yahweh is called many things, for he is the Master, the father, the breasted one, the mighty one of mighty ones, just as Jesus had many names, Saviour, God with us, Master, King of kings, so Satan shall be as well. The dragon, the old snake, the accuser, the evil one, the father of lies, the deciever, all of that--it's not about some superstitious fear of saying his name, but rather the inclusion of his characteristics. Just for the sake of saying so, though, let's not forget that he appears as a messenger of light...very often, Satan has been called "Jesus."