The five love languages was a great book that really helped out my wife and I. She would feel like I didn't show her enough affection, and I felt like I was doing everything I could to show her affection. The problem was that the way we would show each other affection. Because I really liked it when she would do little things for me, and because I really like it when she touches, and holds me, I would always be trying to do little things for her, make her food when she's hungry, little errands and what not just doing little things for her. She on the other hand likes cards and flowers, so she would be getting me those things all the time. We tend to show our affection to our spouse the way we like affection to be shown to us, because we like it so much, we think our spouse likes it, but that's not always the case. It may mean something to them, but if you were to show affection the way they wanted/needed it to be shown they would enjoy it much more. Since reading that book and finding out what each other appreciates the most we can better meet one anothers needs for affection in the way that we respond best. I know that with me now my wife will constantly rub on my shoulders or caress my head, and hug me a lot more, and I can tell that it really feels like she loves me more so than when she was trying to show me in the ways that she needed the affection. So now I also try to get her cards and leave her little notes all over because that is how she responds. So I think the problem is that everyone is different and need affection in different ways. It's not so much that men aren't showing affection, it's just that they do it in a different way because they respond themselves to affection differently. Women need to talk just for the sake of conversation, and us men need to talk only when something needs to be said. How many times have you women said "talk to me honey" and your husband will say "What do you want to talk about?" and then you get a little irritated at him and think well if you don't know then nevermind! Men are more practical about things and tend not to talk for the sake of conversation. Well anyway We've learned a lot from that book and now we are trying to meet each others needs in the ways that we respond best and it has gotten rid of a lot of the frustration that we used to have. I'm sure a lot of you men out there have been real physical with your wife touching and caressing and being as tender as you can be really feeling like you are showering your wife with affection, but she'll smack your hand away or automatically think you are wanting sex and get turned off because they feel like that is all you want because you haven't been showing her the affection she needs. Which leaves you frustrated and angry because you think you are showing all kinds of affection. Ok, that's enough outta me, I suggest everyone go buy that book along with "His Needs Her Needs" I think every marriage could benefit from these two books. You'll read things and go Aha!! that's why things are the way they are, or so that's why he does or doesn't do that, or Gosh I'm not showing her/him the love I thought I was in the way they respond. Hope this helps.