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From Candles to Soap
In 1879, Procter and Gamble's best seller was candles. But the company was in trouble. Thomas Edison had invented the light bulb, and it looked as if candles would become obsolete. Their fears became reality when the market for candles plummeted since they were now sold only for special occasions.
The outlook appeared to be bleak for Procter and Gamble. However, at this time, it seemed that destiny played a dramatic part in pulling the struggling company from the clutches of bankruptcy. A forgetful employee at a small factory in Cincinnati forgot to turn off his machine when he went to lunch. The result? A frothing mass of lather filled with air bubbles. He almost threw the stuff away but instead decided to make it into soap. The soap floated. Thus, Ivory soap was born and became the mainstay of the Procter and Gamble Company.
Why was soap that floats such a hot item at that time? In Cincinnati, during that period, some people bathed in the Ohio River. Floating soap would never sink and consequently never got lost. So, Ivory soap became a best seller in Ohio and eventually across the country also.
Like Procter and Gamble, never give up when things go wrong or when seemingly insurmountable problems arise. Creativity put to work can change a problem and turn it into a gold mine.
I think the part about "bathing in the Ohio River" was added on: people liked a soap that they could find in a bath or a bucket after the water turned murky. The interesting thing is that no one at P&G knew about this until requests came in for "the floating soap." The worker who overmixed didn't know, he was just trying to cover-up his mistake and hoped no one would notice. But once the demand came in, P&G ordered all of that soap to be overmixed.
But wait, there's more.
At that time, the soap was known only as "White Soap." The name Ivory was picked based on Psalm 45: "All thy garments smell of myrrh and aloes and cassia out of ivory palaces."
Author Unknown
Submitted by Richard
In 1879, Procter and Gamble's best seller was candles. But the company was in trouble. Thomas Edison had invented the light bulb, and it looked as if candles would become obsolete. Their fears became reality when the market for candles plummeted since they were now sold only for special occasions.
The outlook appeared to be bleak for Procter and Gamble. However, at this time, it seemed that destiny played a dramatic part in pulling the struggling company from the clutches of bankruptcy. A forgetful employee at a small factory in Cincinnati forgot to turn off his machine when he went to lunch. The result? A frothing mass of lather filled with air bubbles. He almost threw the stuff away but instead decided to make it into soap. The soap floated. Thus, Ivory soap was born and became the mainstay of the Procter and Gamble Company.
Why was soap that floats such a hot item at that time? In Cincinnati, during that period, some people bathed in the Ohio River. Floating soap would never sink and consequently never got lost. So, Ivory soap became a best seller in Ohio and eventually across the country also.
Like Procter and Gamble, never give up when things go wrong or when seemingly insurmountable problems arise. Creativity put to work can change a problem and turn it into a gold mine.
I think the part about "bathing in the Ohio River" was added on: people liked a soap that they could find in a bath or a bucket after the water turned murky. The interesting thing is that no one at P&G knew about this until requests came in for "the floating soap." The worker who overmixed didn't know, he was just trying to cover-up his mistake and hoped no one would notice. But once the demand came in, P&G ordered all of that soap to be overmixed.
But wait, there's more.
At that time, the soap was known only as "White Soap." The name Ivory was picked based on Psalm 45: "All thy garments smell of myrrh and aloes and cassia out of ivory palaces."
Author Unknown
Submitted by Richard
