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The mission with each cup is to ‘protect every beating heart.’
Poster inside Lifeboat Coffee, owned by John Lillis, featuring his daughter. (photo: Courtesy photo / John Lillis)
“Will you allow your coffee to serve a greater purpose?” That’s the question Seven Weeks Coffee founder Anton Krecic likes to ask people. His company, founded in November, donates 10% of every sale to pro-life pregnancy centers and was built “out of a desire to create a values-based business around an important issue of our day” and “connect the pro-life movement through coffee.”
He told the Register that the name for Seven Weeks Coffee came when his wife, a nurse, told him to look up the age that an unborn baby is the size of a coffee bean. His research showed that it was at seven weeks and that that time was also when the “heartbeat is clearly detectable; between six and eight weeks, usually, a mother’s hearing their first ultrasound. They're hearing their child’s heartbeat for the first time.” He decided it was the perfect name for his company, as their mission is to “promote Godly values, provide excellent coffee, and protect every beating heart.”
Continued below.
Coffee for the Pro-Life Cause: How Companies Are Making a Difference for Unborn Babies and Moms
Poster inside Lifeboat Coffee, owned by John Lillis, featuring his daughter. (photo: Courtesy photo / John Lillis)
“Will you allow your coffee to serve a greater purpose?” That’s the question Seven Weeks Coffee founder Anton Krecic likes to ask people. His company, founded in November, donates 10% of every sale to pro-life pregnancy centers and was built “out of a desire to create a values-based business around an important issue of our day” and “connect the pro-life movement through coffee.”
He told the Register that the name for Seven Weeks Coffee came when his wife, a nurse, told him to look up the age that an unborn baby is the size of a coffee bean. His research showed that it was at seven weeks and that that time was also when the “heartbeat is clearly detectable; between six and eight weeks, usually, a mother’s hearing their first ultrasound. They're hearing their child’s heartbeat for the first time.” He decided it was the perfect name for his company, as their mission is to “promote Godly values, provide excellent coffee, and protect every beating heart.”
Continued below.
Coffee for the Pro-Life Cause: How Companies Are Making a Difference for Unborn Babies and Moms
