- Oct 17, 2011
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Educated but easily fooled? Who falls for misinformation and why
Researchers at the Max Planck Institute for Human Development have identified who is most susceptible to online misinformation and why. Their meta-analysis reveals surprising patterns in how demographic and psychological factors—including age, education, political identity, analytical thinking, and motivated reflection—affect people's ability to assess the accuracy of information.For instance, individuals with higher levels of education are just as likely to fall for misinformation as those with a lower level of education. The work, published in the Proceedings of the National Academy of Sciences, provides important information for theory building and designing interventions.
Individuals with higher analytical thinking skills—that is, who are better at logically evaluating information, identifying patterns, and systematically solving problems—performed better overall and were more skeptical (tending to classify news as false). [i.e. misidentifying a true news story as misinformation. But they were still more accurate than the people with lower analytical thinking skills.]
The strongest effect in the meta-analysis was the influence of familiarity. When participants reported having already seen a news headline, they were more likely to believe it was true. [This is a pretty well-known effect and may explain why certain false stories get shared over and over again -- to make them familiar to people and thus more likely to be believed.]