The values that I imagine he is talking about is the hedonism that America stands for to most people in the world today. The fact that these values are what we export is in fact shameful, not great.
"The truth is that we, in our hyperprosperity, may be able to live with­out meaning, faith or purpose, filling our threescore years and ten with a variety of entertainments-but most of the world cannot. If economics is implicated in the conflict, it is mostly in an ironic sense: only an abundance of riches such as no previous generation has known could possibly console us for the emptiness of our lives, the absence of stable families and relationships, and the lack of any overarching purpose. And even within us, the pampered babies who populate the West, something-a rather big something-keeps rebelling against the hollowness of it all. But then our next consumer goodie comes along and keeps us happy and distracted for the next five minutes. Normal people (that is, the rest of the world), however, cannot exist without real meaning, without religion anchored in something deeper than existentialism and bland niceness, without a culture rooted deep in the soil of the place where they live. Yet it is these things that globalization threatens to demolish. And we wonder that they are angry?" ---Meic Pearse, Why the Rest Hates the West, p. 29
I haven't read this book yet, but I think that I am going to.
