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Promise Keepers CEO Shane Winnings Among Those Alarmed by Frida Baby’s Sexualized Marketing

Michie

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Frida Baby, which makes products for infants and new mothers, is facing backlash after images of its edgy, sexualized marketing went viral. Some people—including Christian influencers—are now calling for a boycott of the Sweden-based company.

Last week, social media users widely circulated Frida Baby advertisements, including one for a rectal thermometer that states, “This is the closest your husband’s gonna get to a threesome.” Packaging for another thermometer asks, “How about a quickie?” A Frida Baby humidifier box reads, “I get turned on quickly.” And an ad for a snot-sucking device explains, “What happens when you pull out too early.”

Reaction was swift, with people finding older ads from Frida Baby and flooding the company’s social media pages with angry comments. Some parents threw away all their Frida Baby products, with Christian influencer Brittany DawnNelson calling the company “demonic.”

Promise Keepers CEO Shane Winnings: Frida Baby Ads Are ‘Disgusting’


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