Summary:
Taylor A. Humphrey
is a professional baby-naming consultant in San Francisco who charges up to $30,000 for her services. Starting with an interest in names on Instagram, she founded her consultancy, "What's in a Baby Name," to assist parents in finding the perfect name for their child.
How the service works
Humphrey offers several tiers of service, with her highest-end packages catering to high-profile and wealthy clients. Her work involves extensive research and can include services like:
- Detailed questionnaires: Clients answer questions about their personal tastes, values, and family history.
- Genealogical investigation: Her service may include looking into a family's history to find meaningful names.
- "Baby name branding": An approach that considers the name's potential public identity, which is especially important for celebrity and public-figure clients.
- Think tanks: Some high-end packages include group discussions to brainstorm and vet naming options.
Why parents pay for the service
For some parents, especially the wealthy, choosing a name is a high-stakes decision that can feel overwhelming. Reasons for hiring a consultant like Humphrey include:
- Brand identity: High-profile clients, including celebrities and politicians, consider their child's name as part of their public identity.
- Preventing name regret: Parents may feel anxious about making a wrong choice and hire a professional for reassurance.
- Mediating conflict: A consultant can act as a neutral third party to help couples who are unable to agree on a name.
- Unbiased feedback: Parents can avoid unwanted and unsolicited opinions from friends and family by outsourcing the process.