- Feb 5, 2002
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On Aug. 19, Harley-Davidson released a vague memo that was touted as saying the company would move away from Diversity, Equity, and Inclusion (DEI) policies. Unfortunately, they did no such thing. Several legacy news outlets and mediainfluencers on the right claimed a “win” for the right in the battle over woke policies at the legendary American company.
One of those personalities was Robbie Starbuck. His proclamation of victory was shared all across the MAGA media spectrum.
If only it were true.
The only thing the memo promised was that the company would end its DEI scoring to HRC—the Human Rights Campaign, which advocates LGBT+++ “rights.” The rest of the memo was purposely vague. The company never promised to end DEI, and it certainly did not promise to back away from Environmental, Social, and Governance policies (ESG), of which DEI is a part.
To confirm my suspicions, I checked the corporate website and, sadly, all the woke policies of ESG and DEI remain. Not only is the company still supporting the Green New Deal, to remove from t Earth healthy CO2 gasses, but the company still has DEI initiatives on its website as a corporate goal: Note:
Continued below.
chroniclesmagazine.org
One of those personalities was Robbie Starbuck. His proclamation of victory was shared all across the MAGA media spectrum.
If only it were true.
The only thing the memo promised was that the company would end its DEI scoring to HRC—the Human Rights Campaign, which advocates LGBT+++ “rights.” The rest of the memo was purposely vague. The company never promised to end DEI, and it certainly did not promise to back away from Environmental, Social, and Governance policies (ESG), of which DEI is a part.
To confirm my suspicions, I checked the corporate website and, sadly, all the woke policies of ESG and DEI remain. Not only is the company still supporting the Green New Deal, to remove from t Earth healthy CO2 gasses, but the company still has DEI initiatives on its website as a corporate goal: Note:
Continued below.

Harley-Davidson Remains Woke - Chronicles
Social media skirmishes are never going to be enough to win the war on woke.
