I haven't read the book, but I've read about it, and about Bell. From what I gather (and anyone who knows more, feel free to correct me) his book suggests that judgement doesn't come after death, ie you don't go to hell forever if you reject Jesus Christ. Or that you can somehow become saved even after you die. To quote Bell "If we have the freedom to choose these things now, that Jesus came to offer us and show us, then I assume that when you die, you can continue to choose these realities..."
It's a nice notion to make God this big, fluffy bunny rabbit of "love". But if we're brutally honest with ourselves, love isn't easy, love doesn't always feel good, and love isn't always pretty. Love demands. Love is ruthless. I mean, sheesh, the Bible even says love is stronger than death...that's pretty freakin' strong. That's not fluffy.
The Bible also says "it is appointed unto man once to die, and after this, the judgement". Not "after this, the second chance to be saved".
So, while it's hard for our frail little hearts and minds to understand hell and being lost, God doesn't operate on our frail little level. Thank God.