- Oct 17, 2011
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From Scientific American. Probably behind a paywall for most, but an interesting read, I thought. This may look a bit disjointed as I try to focus on a few interesting tidbits.
We prefer information from people we trust, our in-group. We pay attention to and are more likely to share information about risks... We search for and remember things that fit well with what we already know and understand. These biases are products of our evolutionary past, and for tens of thousands of years, they served us well. People who behaved in accordance with them—for example, by staying away from the overgrown pond bank where someone said there was a viper—were more likely to survive than those who did not.
Modern technologies are amplifying these biases in harmful ways, however. Search engines direct [a person] to sites that inflame his suspicions, and social media connects him with like-minded people, feeding his fears. Making matters worse, bots—automated social media accounts that impersonate humans—enable misguided or malevolent actors to take advantage of his vulnerabilities.
Making matters worse, search engines and social media platforms provide personalized recommendations based on the vast amounts of data they have about users' past preferences. They prioritize information in our feeds that we are most likely to agree with—no matter how fringe—and shield us from information that might change our minds. This makes us easy targets for polarization.
Even our ability to detect online manipulation is affected by our political bias, though not symmetrically: Republican users are more likely to mistake bots promoting conservative ideas for humans, whereas Democrats are more likely to mistake conservative human users for bots.
We prefer information from people we trust, our in-group. We pay attention to and are more likely to share information about risks... We search for and remember things that fit well with what we already know and understand. These biases are products of our evolutionary past, and for tens of thousands of years, they served us well. People who behaved in accordance with them—for example, by staying away from the overgrown pond bank where someone said there was a viper—were more likely to survive than those who did not.
Modern technologies are amplifying these biases in harmful ways, however. Search engines direct [a person] to sites that inflame his suspicions, and social media connects him with like-minded people, feeding his fears. Making matters worse, bots—automated social media accounts that impersonate humans—enable misguided or malevolent actors to take advantage of his vulnerabilities.
Making matters worse, search engines and social media platforms provide personalized recommendations based on the vast amounts of data they have about users' past preferences. They prioritize information in our feeds that we are most likely to agree with—no matter how fringe—and shield us from information that might change our minds. This makes us easy targets for polarization.
Even our ability to detect online manipulation is affected by our political bias, though not symmetrically: Republican users are more likely to mistake bots promoting conservative ideas for humans, whereas Democrats are more likely to mistake conservative human users for bots.
