Define "made a big deal".
It's easy to say if there's just one or two places but what if there were boy scout leaders at every company?
I've long maintained that if I stopped doing business wherever there were people whose principles I disagreed with, I'd not have anyone to do business with. I'd probably have a hard time finding a job if I wanted to work only in a company who supported everything I believed. I used to be the type who would say "yeah, boycott those idiots who don't believe like I do, that'll show 'em" and then I grew up and realized that I'd much talk about what I believe than what someone else believes.
You know what makes me stop going to a business? Bad service. And it has to be really really bad. What a company does with its profits is the company's business. Just because I frequent a business doesn't mean I support or agree with the owner's principles.