But the people who are confused as to what conservatives are mad about are moderates and liberals, and there's nothing to indicate that there's much of a chance of them voting for him over Biden.
I think this is untrue. Conservatives when asked to define woke have had quite a bit of trouble with it.
This woman was giving an interview after literally publishing a book in the anti-woke genre:
I'd say it's likely that the idea being vacuous and ill defined is quite common.
Trump has simply noticed.
Whether left & center-left people think he's slightly less terrible on that issue than DeSantis doesn't really help him at all in that regard. It still seems like one of those "a lot to lose, little to gain" situations.
The polling talks to everyone, and it indicates that the messaging is bad.
You aren't going to win an election by alienating 2/3rds of the population with conservative doublespeak.
Trump can win outright by making Desantis look like the cheap suit he is.
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