- Dec 28, 2003
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Increasing numbers of women are riding motorcycles, according to a study by the trade group Motorcycle Industry Council.
And -- are you listening, dealers and manufacturers? -- they're younger, better educated and better trained to ride than their male counterparts.
The MIC's latest Motorcycle Owner Survey found that women now account for 14% of all U.S. motorcycle owners.
http://www.latimes.com/business/autos/la-fi-hy-more-women-riding-20151217-story.html
And -- are you listening, dealers and manufacturers? -- they're younger, better educated and better trained to ride than their male counterparts.
The MIC's latest Motorcycle Owner Survey found that women now account for 14% of all U.S. motorcycle owners.
http://www.latimes.com/business/autos/la-fi-hy-more-women-riding-20151217-story.html