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Catholic Group Urges Boycott of Miller Brewing Co Over San Francisco Fair Sponsorship
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<blockquote data-quote="Fantine" data-source="post: 39236870" data-attributes="member: 114159"><p>Companies are usually eager to advertise in the gay market, because gays are among the most affluent demographic groups in the U.S. </p><p></p><p>Even in terms of numbers, I believe the US is about 25% Catholic, and, perhaps, 10% gay? (This does not take into consideration that some people may belong to both demographic categories.)</p><p></p><p>Finally, of those 25% Catholics, how many will stop drinking Miller Beer because of the ad? </p><p></p><p>I do believe that the ad is offensive, but I doubt if the Catholic League's boycott will carry enough clout to dissuade companies from advertising to the most affluent demographic group in America.</p></blockquote><p></p>
[QUOTE="Fantine, post: 39236870, member: 114159"] Companies are usually eager to advertise in the gay market, because gays are among the most affluent demographic groups in the U.S. Even in terms of numbers, I believe the US is about 25% Catholic, and, perhaps, 10% gay? (This does not take into consideration that some people may belong to both demographic categories.) Finally, of those 25% Catholics, how many will stop drinking Miller Beer because of the ad? I do believe that the ad is offensive, but I doubt if the Catholic League's boycott will carry enough clout to dissuade companies from advertising to the most affluent demographic group in America. [/QUOTE]
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Catholic Group Urges Boycott of Miller Brewing Co Over San Francisco Fair Sponsorship
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