I've been a gamer forever (Pong and even AD&D and other table top games), I don't recall this sort of odd/bad press relating to a console system at this point it it's development.
These sorts of articles, even rumors, about a system can't be good for the company. In this day and age, the cameras watching you... the pay to authorize your used game purchase, and so on... well, it's not good. If it's all wrong, if it's all lies, then Microsoft should be out making the truth crystal clear.
If half of the negative reports about the new Xbox are true... Sony needs to do the opposite, and then take a huge loss on the systems themselves and they could possibly shut the new Xbox out for this round.