Why Building a Church Branding Strategy is so important?

AlexDTX

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God wants His church to multiply. It is our responsibility to pray and take the initiative to grow our churches. Why building a church branding strategy is so important for a church to grow in this age of media.
The church is organic, not a business. He wants believers to multiply, not organizations.
 
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dreadnought

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God wants His church to multiply. It is our responsibility to pray and take the initiative to grow our churches. Why building a church branding strategy is so important for a church to grow in this age of media.
I think the foundation of a church is the integrity of those leading the church. In other words, the leaders need to be God-fearing individuals who set a good example for others.
 
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GodLovesArt

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The church is organic, not a business. He wants believers to multiply, not organizations.

Considering we're living in a media-driven age and nowadays when in a new city or town or even a village, first thing we do when finding a church in that area, is search google and learn about all the churches there, before finally deciding which church we would want to go to next Sunday. This fact makes creating church identities even more important than ever before. To fully understand this, one has to think about the entire experience one has with a church. This includes everything from the church visual identity, it's mission statement, message, sermons to the worship style and Web properties.

A believer's perception about a particular church, results in their level of engagement /or non engagement with that particular church. It is critical, therefore, to understand all that is involved in a church’s identity. There are many believers who think congregations shouldn't have a brand because it makes the church look too commercial or too business-like. But make no mistake, your church has one. It may not be a thought-out brand that's been adopted, but the community has branded your church based on what they've seen, personally experienced or have heard about from others.
 
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PollyJetix

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God wants His church to multiply. It is our responsibility to pray and take the initiative to grow our churches. Why building a church branding strategy is so important for a church to grow in this age of media.
And this is the root problem of modern Churchianity:
We view the growth of "our churches" as if it were the growth of HIS church.
Not the same thing.

If we were to promote Christ and Christ alone, as Paul did (1 Corinthians 2:2) we would not be worried about a brand.
We would only be interested in bringing the world to Him.
 
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majj27

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I'd rather go to a church that was small and not flashy but gave me a place and a venue to learn and grow as a Christian and a human being than being shuffled about as a "giving unit" in some growth-oriented ChurchCo. Once you treat faith as a product, it ceases to be about faith.
 
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SkyWriting

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God wants His church to multiply. It is our responsibility to pray and take the initiative to grow our churches. Why building a church branding strategy is so important for a church to grow in this age of media.
Growing churches have certain characteristics that allow for more participation and family time at church. Additional paid staff running the volunteer programs and kitchen staff are two examples. People like appreciation for their efforts and organizing volunteers and cleaning the kitchen are sticking points that deter participation.
 
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SkyWriting

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And this is the root problem of modern Churchianity:
We view the growth of "our churches" as if it were the growth of HIS church.
Not the same thing.

If we were to promote Christ and Christ alone, as Paul did (1 Corinthians 2:2) we would not be worried about a brand.
We would only be interested in bringing the world to Him.

Branding does that better than nothing. To focus on values and talants is not that evil.
 
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GodLovesArt

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And this is the root problem of modern Churchianity:
We view the growth of "our churches" as if it were the growth of HIS church.
Not the same thing.

If we were to promote Christ and Christ alone, as Paul did (1 Corinthians 2:2) we would not be worried about a brand.
We would only be interested in bringing the world to Him.

The primary purpose of a church is to reach as many unreached/ unsaved souls as possible and preach the saving knowledge of Christ, worship and glorify our Father in heaven, when at the same time building the faith of the saved believers. Our churches are not isolated entities but belong to His Church only. So when our churches increase/ multiply (there are new believers added), it is only His church which is being multiplied.

When it comes to choosing a church in a new area, we search google for the available churches there to finally choose the one we feel like going to, based on the core message, mission or worship style etc. Church Branding may sound like a commercialized idea, however in our media-driven age today its one of the powerful way to reach to more unsaved people in our communities. If all churches belong to Him we have to see promotion of the churches as a way to promote Christ alone.
 
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GodLovesArt

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I think the foundation of a church is the integrity of those leading the church. In other words, the leaders need to be God-fearing individuals who set a good example for others.

I agree with you.

One observation: Churches need to reach out to share the good news with many people outside the church. If need be, churches should advertise to attract more people to the saving knowledge Christ. What is wrong with advertising if it saves a lot of dying souls out there?
 
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GodLovesArt

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I'd rather go to a church that was small and not flashy but gave me a place and a venue to learn and grow as a Christian and a human being than being shuffled about as a "giving unit" in some growth-oriented ChurchCo. Once you treat faith as a product, it ceases to be about faith.

How would you know, whether a church has all that you're looking for in a church, unless it has that identity described in a website or in any digital face? And the word "growth" has been used to refer to the new believers added to the church. What is wrong in promoting a church if it saves a lot of souls and brings them to Christ?
 
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AlexDTX

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Considering we're living in a media-driven age and nowadays when in a new city or town or even a village, first thing we do when finding a church in that area, is search google and learn about all the churches there, before finally deciding which church we would want to go to next Sunday.

Did John the Baptist use church branding? He went into the wilderness and God brought people to him. Was Elijah well known with his seminary degree? He was a total unknown who simply appears in Scriptures and spoke boldly to Ahab. Those who rely on the arm of the flesh turn away the Spirit of God. Your question still seeks a business answer, not a spiritual answer.

When Christians were persecuted by the Roman government they knew each other by the Spirit and by the Word of their testimony when they met in the underground catacombs. They were later infiltrated by non believers who worked for the Roman government when they began using fish symbols to identify their locations which was the beginning of "church branding". We are in the end times and persecution is going to arise again (although it already happens in muslim and communist countries). But when the Great Tribulation comes, and Christians have to go underground again, they will know each other by their love for one another, the Spirit of God and their Word of their testimonies.
 
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GodLovesArt

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Did John the Baptist use church branding? He went into the wilderness and God brought people to him. Was Elijah well known with his seminary degree? He was a total unknown who simply appears in Scriptures and spoke boldly to Ahab. Those who rely on the arm of the flesh turn away the Spirit of God. Your question still seeks a business answer, not a spiritual answer.

When Christians were persecuted by the Roman government they knew each other by the Spirit and by the Word of their testimony when they met in the underground catacombs. They were later infiltrated by non believers who worked for the Roman government when they began using fish symbols to identify their locations which was the beginning of "church branding". We are in the end times and persecution is going to arise again (although it already happens in muslim and communist countries). But when the Great Tribulation comes, and Christians have to go underground again, they will know each other by their love for one another, the Spirit of God and their Word of their testimonies.

I agree with you. How about "Advertising God through churches" or "God's Promotion through churches".
 
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Gideons300

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How would you know, whether a church has all that you're looking for in a church, unless it has that identity described in a website or in any digital face? And the word "growth" has been used to refer to the new believers added to the church. What is wrong in promoting a church if it saves a lot of souls and brings them to Christ?
I am not sure many here may have heard of Leonard Ravenhill, a wonderfully sweet but very cut-to-the-chase English preacher who now has gone on to be with the Lord.

I liked what he said.

“You never have to advertise a fire.”

It can be 3 in the morning, The street will still be crowded. If we advertise OUR church, rather than lift up Jesus Himself, whose eyes are the people on?

If we would seek God’s face to the point that those in our churches GLOWED, and people in the every day life of those glowing saints saw there joy and spiritual fruit and wanted that same walk, do you think the church would have any trouble growing?

Like produces like. Oh, we can build our church up by advertising using the world’s thinking, but Sunday-go-to-church Christians will simply fill our churches with more of the same, and the pastors, because they themselves do not glow, have no food to get others to glow. Thus, the church grows but it is now a business, and the pastor a CEO.

He is so busy with committees, programs, church problems, ministers conferences and the plans for “his” church to become bigger, that his time seeking God’s face grows less and less. Building programs are far more now the emphasis and the added pressure of needing more money from the languishing sheep to pay for those bigger buildings to hold more languishing sheep robs them of their own peace and joy.

In the early church, the leaders simply preached Jesus and Him crucified. They lived what they preached, and gave themselves continually to prayer and ministry of the Word. Nothing else as a pastor mattered. Evangelism and growth of the saints into holiness and fruit bearing was the emphasis. As a result? Glowing saints, who attracted others who wanted to glow.

Do we even see how far we have drifted? Do we actually possess the answers for those in darkness struggling to get free of it? If we cannot overcome our “minor sins (if there is such a thing), what spiritual counsel can we possibly offer the drug addict, the alcoholic, the man struggling with sexual impurity? We do not need to grow. We need to hit our knees.

Our lives are our true advertisement. If they do not lift up Jesus, if we are not passionate for Jesus Himself, we can, using the world’s technique, fill our buildings, but we must realize that they will be just like us, talking a lot “about” Jesus, but with little if any passion to talk to Him, or be like Him.

Blessings,

Gideon
 
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