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THE PET ROCK
Some Pet Rock owners have found that the ticking of an alarm clock placed near the box has a soothing effect, especially at night.
From the Pet Rock manual
In 1975 Gary Dahl introduced what is perhaps the most unusual fad of all time, the Pet Rock. The craze lasted only one Christmas season, then it was gone. Some called the pet rock stupid, but the concept made Gary a millionaire. The idea came to Gary while he and some friends were relaxing at a local pub. After listening to everyone else talk about the woes of owning a pet, Gary said, My pet is no trouble at all.... I have a pet rock. Making up the tale as he went, he told his friends about the care and feeding of his imaginary companion. Everyone had a good laugh and then swapped jokes for another hour. Gary left the pub feeling that the pet rock was an idea worth thinking about.
A former copywriter, Gary at first wrote a book about owning a pet rock, following the format of a popular dog owners manual. He soon revised his idea and decided to market an actual rock with a small instruction manual attached. Luck, coupled with persistence, resulted in publicity about Garys novel idea in major newspapers and magazines. As word of the novelty spread, the Pet Rock began to sell like gangbusters, and Gary had to work virtually twenty-four hours a day to keep up with the orders. But he sensed that the craze would remain popular for only one Christmas season. Gary was correct, and sales fell off as quickly as they had soared. Although its popularity was short-lived, very few things have ever approached the success of the Pet Rock.
CONSIDER THIS: Fads have short life spans. If you cant get in and make a profit quickly, you may lose your shirt.
Submitted by Richard
Some Pet Rock owners have found that the ticking of an alarm clock placed near the box has a soothing effect, especially at night.
From the Pet Rock manual
In 1975 Gary Dahl introduced what is perhaps the most unusual fad of all time, the Pet Rock. The craze lasted only one Christmas season, then it was gone. Some called the pet rock stupid, but the concept made Gary a millionaire. The idea came to Gary while he and some friends were relaxing at a local pub. After listening to everyone else talk about the woes of owning a pet, Gary said, My pet is no trouble at all.... I have a pet rock. Making up the tale as he went, he told his friends about the care and feeding of his imaginary companion. Everyone had a good laugh and then swapped jokes for another hour. Gary left the pub feeling that the pet rock was an idea worth thinking about.
A former copywriter, Gary at first wrote a book about owning a pet rock, following the format of a popular dog owners manual. He soon revised his idea and decided to market an actual rock with a small instruction manual attached. Luck, coupled with persistence, resulted in publicity about Garys novel idea in major newspapers and magazines. As word of the novelty spread, the Pet Rock began to sell like gangbusters, and Gary had to work virtually twenty-four hours a day to keep up with the orders. But he sensed that the craze would remain popular for only one Christmas season. Gary was correct, and sales fell off as quickly as they had soared. Although its popularity was short-lived, very few things have ever approached the success of the Pet Rock.
CONSIDER THIS: Fads have short life spans. If you cant get in and make a profit quickly, you may lose your shirt.
Submitted by Richard
