Norm Brinker

The Story Teller

The Story Teller
Jun 27, 2003
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New Jersey
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Norm Brinker
“Norman epitomizes the spirit of American entrepreneurship.”
—Dave Thomas
While only a first grader, Norm Brinker dreamed of owning a horse. His family couldn’t afford one, so Norm earned the money himself by picking cotton, delivering newspapers, raising rabbits, and kenneling dogs. Those early businesses taught him both success and failure. Norm’s skill and love of riding earned him a spot on the 1952 Olympic equestrian team. Two years later, at the Modern Pentathlon in Hungary, Norm’s horse stumbled during a jumping competition, catapulting him out of the saddle. Even though he sustained a broken collarbone, Norm got back on his mount and finished eighth in a field of sixty.
To pay his way through college, Norm sold cutlery door to door. Upon graduation, he received a number of job offers and chose the one that promised to be the most “fun.” With an energetic and honest approach to business, Norm played an important role in the expansion of Jack-in-the-Box restaurants during the 1960s. However, his own first restaurant, Brink’s Coffee Shop, was a failure. After rethinking and studying the market, he conceived and opened a restaurant based on an Old English theme. Steak & Ale was an instant success and became the model for an entire “casual dining” industry. Norm Brinker’s zest for life was put to the test in 1993 when he was almost killed in a polo accident. Doctor’s gave up on him, but family and friends prayed and pulled for his recovery. After weeks in a coma, he woke up, responded to therapy, and eventually returned to work.
Consider This: Persistence, fortitude, and hard work are the foundations of success. When you are knocked down, get back up and keep fighting.
Submitted by Richard