New Zealand Broadband – Free TV's and Fridges. The Consumer Wins but is it Sustainable?

NightHawkeye

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From the "Competitive moments in history", files: New Zealand Broadband – Free TV's and Fridges. The Consumer Wins but is it Sustainable?

Today, when customers are signing up for a new broadband deal, they not only get some of the fastest broadband available in the world, they get a free fridge, TV or gaming console included.
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The rollout of fibre has led to a period of intense competition where more than 90 broadband providers are vying for customers. Minogue explains “As the fibre rollout continues more people are considering changing provider and this has led to fierce competition to win market share”.
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Over 90 providers offering broadband in the New Zealand market is not sustainable
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As a consumer though, one has to relish such moments of intense competition. :)