- Dec 28, 2003
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Good news for 90s kids who have laundry baskets filled with Barbies in their parents' basements: Mattel wants to recycle your old toys.
The 76-year-old toy company is launching a pilot program called "Mattel PlayBack" that is designed to recover and reuse materials in old toys for future Mattel products.
The new effort is the company's latest step toward a sustainability-focused future. Mattel previously committed to using 100% recycled, recyclable or bio-based plastic materials across all of its products and packaging by 2030.
Mattel wants you to send back your toys when you're done with them - CNN
The 76-year-old toy company is launching a pilot program called "Mattel PlayBack" that is designed to recover and reuse materials in old toys for future Mattel products.
The new effort is the company's latest step toward a sustainability-focused future. Mattel previously committed to using 100% recycled, recyclable or bio-based plastic materials across all of its products and packaging by 2030.
Mattel wants you to send back your toys when you're done with them - CNN